Real Estate Doesn't Have a Video Problem. It Has an Editing Problem.
By Julie Drazen Founder & CEO, Editora AI I've spent over 20 years in the edit bay, cutting everything from 15-second ads to 2-hour documentaries for companies like Apple, Nike, and Netflix. So when friends in real estate started showing me their listing videos, I saw the problem right away. It's not that the photos weren't good. Or the script was bad. What they had was an editing problem. These agents — smart, driven, successful people — were being expected to edit video content for every...