Should you use every listing photo in your real estate video? A 20-year commercial editor explains why less is more in real estate video marketing.

By Julie Drazen Founder & CEO, Editora AI I've spent over 20 years in the edit bay, cutting everything from 15-second ads to 2-hour documentaries for companies like Apple, Nike, and Netflix. So when friends in real estate started showing me their listing videos, I saw the problem right away. The photos were good. The properties were stunning. What was missing was someone making the hundred small decisions that turn raw footage into something people actually want to watch. These agents —...